Building a mindful community through digital design

Inner Space Manchester, a long-standing wellbeing and personal development centre based in Spinningfields, Manchester, approached Soh Serv to help breathe new life into its public image. Known for its spiritual integrity and free educational sessions on self-awareness, meditation, and emotional resilience, the brand wanted to connect with a younger audience while staying true to its calm, reflective ethos.

The team needed a visual and verbal refresh that felt contemporary yet grounded, a campaign that could honour their legacy while inviting new audiences to explore mindful living in a way that felt inclusive, honest, and relevant.

We refined the campaign’s visual direction, giving What’s On Your Mind? a timeless aesthetic that balanced simplicity with sincerity. From posters to social media layouts, every design element was shaped around inclusivity and approachability. The messaging remained anchored in curiosity and connection, while the visuals brought depth and serenity through warm neutrals, soft gradients, and authentic imagery of real people in reflective moments.

By aligning tone, palette, and composition, we built a creative atmosphere that mirrored Inner Space’s mission, to offer a space where everyone feels seen and heard.

The design approach focused on accessibility and emotional presence. Rounded typography softened communication, while ample breathing space invited stillness, a visual reflection of the mindfulness Inner Space stands for. The contrast between earthy reds and gentle yellow symbolised grounded energy meeting openness.

Photography choices leaned toward real, candid emotion, avoiding polished perfection to make the campaign feel lived-in and relatable. Each composition was built around the psychology of calm engagement, using symmetry, warmth, and space to ease the viewer’s attention rather than demand it.

The refreshed campaign visuals became instantly recognisable within Manchester’s mindfulness community. The updated look drew attention both online and offline, encouraging more attendees from younger demographics to take part in the event series. For Inner Space, this collaboration marked a step toward reintroducing their legacy to a modern audience, proving that spiritual depth can coexist beautifully with contemporary design.