The journey of Soh Serv began with a single project and a shared passion for design. While both working full-time, we were approached by a client to rebrand her business and manage her events and advertising. What began as a modest request soon gained momentum. Work circulated, interest grew, and demand followed naturally. From this moment, Soh Serv was established.

We have always believed in the power of divine timing and in the quiet inevitability that what is meant for you will always find its way. This belief is woven into every project we undertake.

In time, Soh Serv evolved from a side pursuit into a dedicated creative studio. A considered space where ideas are shaped with clarity, craft is refined with intention, and businesses are supported through thoughtful design and strategic direction that elevates and strengthens their brands.

Today, this focus remains at the core of everything we do. We are grateful to the brands who choose to partner with us and place their trust in our perspective. It is a privilege to contribute to visions realised with care, purpose, and longevity.

Sandya and Pippa are the driving forces behind Soh Serv, blending vision and execution to deliver thoughtful, strategic design. Sandya guides each project with purpose and insight, overseeing planning and preparation to transform ideas into visual experiences that align seamlessly with a brand’s identity. Pippa brings this vision to life, shaping the creative development process with precision, attention to detail, and iterative refinement.

Their collaboration is the heartbeat of Soh Serv, where creativity and strategy converge to craft designs that have an impact, reinforce brand authority, deepen audience connection, and establish a lasting framework for growth.