Translating purpose into presence for brands that drive change

Inception Consultants, a sustainability and B Corp firm based in Cheshire, UK, came to Soh Serv at a moment of expansion and reflection. Their mission to help businesses grow with integrity and impact was already creating meaningful change, but their digital presence didn’t yet capture the depth, compassion, and professionalism that defined their work.

They were ready for an identity that truly reflected who they are: trusted advisors, advocates for ethical growth, and partners in purposeful transformation. Our role was to create a brand ecosystem across web, content, and social that felt aligned, intentional, and deeply human.

We began by redefining Inception’s brand architecture, building a tone of voice that communicated intelligence with empathy. A new visual system was designed to mirror their philosophy: calm confidence, not corporate rigidity. The content strategy extended across digital platforms, integrating educational thought leadership, campaign visuals, and community initiatives that reinforced their credibility as changemakers.

From social templates to digital product design, each element was curated to make complex ideas around sustainability and certification feel accessible, actionable, and human.

The visual identity was designed to feel sustainable without resorting to clichés. Muted greens and warm neutrals grounded the palette in natural intelligence, while soft geometric forms hinted at circularity and evolution, symbolic of the brand’s commitment to continuous improvement.

Typography paired a contemporary serif with a clean sans-serif to balance intellect with approachability. The generous spacing, considered motion, and subtle layering reflected transparency, a key psychological cue of trustworthiness. Every design decision was guided by cognitive ease: reducing friction, elevating focus, and inviting curiosity.

By marrying ethical aesthetics with design psychology, the brand came to life as a visual embodiment of balance, strategy meets soul, accountability meets artistry.

The refined identity repositioned Inception as a trusted voice in sustainable business transformation. Engagement across LinkedIn and web channels grew by over 40%. Their new digital ecosystem enhanced lead generation and established stronger credibility among corporate clients pursuing B Corp certification.

More importantly, the team now operates within a brand framework that mirrors their values, one built on integrity, growth, and clarity.