Designing experiences that connect people, nature, and culture

Inner Space Manchester partnered with Manchester Museum to host Spring to Mind, an event dedicated to wellbeing, reflection, and mental rejuvenation. The event invited people of all ages to reconnect with themselves and others through mindfulness, conversation, and creative activities.

Soh Serv was brought in to refine and redesign the event’s visuals. The goal was to give Spring to Mind a sense of clarity, warmth, and elegance while preserving Inner Space’s authentic, spiritual identity.

We developed a refreshed visual identity that captured the feeling of renewal and positivity at the heart of the event. The creative direction focused on blending vibrancy with calm, using soft gradients, botanical elements, and fluid forms that symbolised personal growth and community connection.

The design language celebrated the partnership between Inner Space and Manchester Museum, combining Inner Space’s spiritual roots with the museum’s educational and cultural presence. The result was a cohesive visual campaign across posters, digital graphics, and social media that felt uplifting, grounded, and accessible to everyone.

The creative direction for Spring to Mind was guided by a desire to make mindfulness feel welcoming to everyone, from individuals seeking stillness to families looking to reconnect. Every visual element was designed to feel open, warm, and inclusive, inviting people of all ages into the experience.

Soft gradients and flowing compositions reflected the ease and rhythm of mindful breathing, while hand-drawn illustrations added a touch of playfulness that resonated with both children and adults. The typography carried a quiet confidence, and the palette, inspired by early spring mornings, combined soothing blues, earthy greens, and soft golds to evoke a sense of renewal and calm.

The final design created an atmosphere of lightness and belonging, where mindfulness felt less like a practice and more like coming home.

The refreshed visuals elevated Spring to Mind into a contemporary and memorable campaign that resonated deeply with attendees. The event reached maximum capacity, with attendees describing the atmosphere as both peaceful and uplifting. The campaign materials attracted a diverse audience, helping Inner Space connect with new participants while maintaining its inclusive, community-focused identity. This collaboration strengthened both brands’ presence in Manchester’s wellbeing space, demonstrating how thoughtful design can nurture meaningful engagement.