KOMI GROUP

Turning viral content into meaningful engagement

  • Komi is an entertainment powerhouse managing digital brands like It’s Gone Viral, The Recipe Club, and Happiest. They needed a partner who could consistently find and clear viral-worthy UGC while building creator relationships that fuelled long-term growth.

  • We analysed audience behaviour across TikTok, Instagram, YouTube, and Reddit to pinpoint what makes content travel. From there, we curated and cleared user-generated clips, designed a streamlined content-service model, and delivered content to major influencer accounts for global talent including Akon, Charlie Sheen, Steve Harvey, and Lil Wayne.

  • Our work generated over 100 million organic impressions across Komi’s portfolio. Eighty percent of sourced creators joined their talent network, and editorial placements spanned BBC, NY Post, TMZ, and Mail Online. Komi cemented its position as a leading voice in viral media.

Project Highlights

Soh Serv was highly recognised for exceptional creativity and delivery, our work consistently exceeded expectations, achieving viral reach, strengthening creator partnerships, and setting new standards for content sourcing and performance. This project showcased our ability to merge research, storytelling, and cultural timing to deliver powerful results, from million-view celebrity campaigns to platform-leading viral moments.

Collaborated With

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Manchester Samagam